PwC boosts crypto services as US clarifies stablecoin rules
PwC expands crypto business after US regulatory shift is the firm’s latest move to meet rising demand from exchanges, banks and public-sector clients.
U.S. leader Paul Griggs pointed to clearer rules and progress on stablecoin legislation under the GENIUS Act as catalysts for the decision, as reported by the Financial Times and reflected in PwC’s own digital-asset service pages.
Why PwC is leaning in
Griggs said that recent leadership changes at US regulators and rulemaking around stablecoins have increased conviction to support the asset class, while tokenization efforts continue to grow. This aligns with 2025’s legislative momentum: the GENIUS Act advanced through the Senate and into lawmaking workflows, creating a clearer path for compliant dollar-backed stablecoins. Financial Times+1
What the expansion covers
PwC’s US and global sites outline offerings that include audit and assurance for digital-asset companies, consulting on risk and compliance, tax, cybersecurity, wallet governance, and policy/regulatory advice targeting exchanges, traditional financial institutions, and public bodies.
Market context.
Deloitte has formal alliances with Bitwave and Chainalysis, while EY and KPMG advertise crypto strategy, tax and assurance capabilities evidence that the Big Four increasingly compete in digital assets as regulation clarifies. KPMG+3Deloitte+3Chainalysis+3
PwC expands crypto business after US regulatory shift.
PwC’s deeper bench for digital-asset engagements could accelerate institutional adoption by offering recognizable assurance and compliance pathways to issuers, custodians, and payment players operating with regulated stablecoins.
PwC expands crypto business after US regulatory shift client pipeline and readiness
Griggs indicated PwC has been steadily staffing up over the past year to meet demand, emphasizing the firm will not pursue work it isn’t fully equipped to deliver. That stance suggests a focus on audit-grade controls, reserve attestations for stablecoins, and enterprise-scale risk frameworks. Financial Times
Context & Analysis
For large corporates, stablecoin clarity reduces perceived regulatory risk, making treasury pilots (e.g., on-chain settlement) more feasible. Big Four participation further normalizes the category by applying traditional assurance to crypto operations. However, the final shape and enforcement of rules and inter-agency coordination will determine how fast institutional adoption scales.
Bottom Lines
PwC’s expansion highlights how clearer U.S. regulations particularly around stablecoins are encouraging major advisory firms to engage more deeply with crypto. As regulatory guidance becomes more defined, blue-chip advisors are finding greater confidence to support clients in exploring digital assets and blockchain-based solutions.
With rules taking shape, enterprises are expected to launch more pilots across payments, tokenization, and compliance. Assurance and advisory work from Big Four firms can help manage risk, improve governance, and build trust, effectively bridging the gap between crypto innovation and mainstream financial systems.
FAQs
Q: What changed to spur PwC’s crypto expansion?
A: Clearer U.S. policy direction and progress on the GENIUS Act’s stablecoin framework.
Q: Which crypto services does PwC offer?
A: Audit and assurance, consulting, tax, cybersecurity, wallet governance, and regulatory advisory services.
Q: Are all Big Four firms active in digital assets?
A: Yes. Deloitte, EY, and KPMG also provide crypto-related services and have formed industry alliances.
Q: How does the GENIUS Act affect stablecoins?
A: It establishes federal standards for reserves, disclosures, and oversight, improving certainty for both issuers and users.
Q: Does PwC work with governments and regulators?
A: Yes. PwC materials highlight engagements across public-sector stakeholders, including governments and regulators.
Q: What risks remain for corporate crypto adoption?
A: Outstanding risks include final rulemaking details, supervisory approaches, and harmonization across regulatory agencies.
Q: Does this mean PwC will custody client crypto assets?
A: No. There is no indication of custody services; PwC’s focus remains on assurance, compliance, tax, and advisory work.
Facts
Event
PwC broadens US crypto services following regulatory shift and stablecoin legislation progressDate/Time
2026-01-05T12:00:00+05:00Entities
PricewaterhouseCoopers (PwC); Paul Griggs (PwC U.S. leader); U.S. Congress; GENIUS Act; Big Four (Deloitte, EY, KPMG)Figures
PwC global revenue (reported) ~USD 56.9bn (as of latest public figure referenced in reports)Quotes
“The GENIUS Act and the regulatory rulemaking around stablecoin… will create more conviction around leaning into that product and that asset class.” Paul Griggs (via FT) Financial TimesSources
Financial Times (report) Financial Times; Reuters (GENIUS Act) Reuters