NFT market cools with lowest weekly sales since mid-June
NFT markets slowed down in the first week of September, as weekly sales volume dropped to just $91.96 million the lowest level since mid-June. After a busy July and August, this sudden pullback shows that collectors are still active but choosing smaller deals, reflecting caution across the space.
This NFT sales slump in September 2025 highlights shifting market sentiment and an ongoing phase of price discovery. With fewer participants and lower transaction sizes, the market seems to be resetting after recent highs. While activity hasn’t disappeared, the trend suggests a more measured environment, where both buyers and sellers are testing new levels before committing to bigger moves.
Weekly sales retrace to mid-June levels
After eight straight weeks above $115 million, weekly NFT sales fell back to $91.96 million, echoing mid-June’s ~$90 million trough. July 21–27 peaked near $170 million—the third-highest week of 2025 behind mid-January’s record weeks above $170 million. The pullback suggests froth has faded, volumes have normalized, and buyers are reassessing risk. The backdrop of rapid summer gains followed by a quick reset underscores an NFT sales slump September 2025 after a buoyant summer.
Buyer base shrinks; prices slide
Market breadth narrowed: unique buyers dropped to 199,821 (-58% from mid-June’s ~487,000), and sellers eased to 145,877 (-43% from ~259,000). Average sale values also retreated—from above $104 through most of August to $82 in the final week of the month, then $72 in early September (-30% in two weeks). Even so, transactions remained relatively active at ~1.27 million, indicating ongoing participation at lower price points. Together, falling average prices and a smaller buyer pool confirm the NFT sales slump September 2025 despite active trading.
Summer momentum had real-world and on-chain catalysts
July–August strength wasn’t just hype. Real-world curation like a permanent NFT gallery opening in Ibiza featuring Beeple and Mad Dog Jones kept culture in the conversation. On-chain, Coinbase’s Base network climbed to the No. 3 spot by 30-day NFT volume in August, widening distribution and discovery. These adoption drivers created a higher floor for activity, even as prices cooled.
What to watch next
Liquidity & ticket sizes:
Do sub-$100 average sales stabilize or compress further?Chain-level share:
Does Base sustain its August gains as Ethereum and Solana rotate?IRL activations:
Galleries, brand drops, and gaming tie-ins could re-accelerate demand.Macro & fees:
If gas fees and broader risk sentiment improve, the NFT sales slump September 2025 could stabilize into Q4.
Conclusion
The latest dip in the NFT market appears more like a recalibration than a full collapse. Trading volumes have normalized, average prices are finding new levels, and the number of active wallets has tightened, reflecting a cautious but steady shift in behavior.
If adoption drivers such as cultural showcases and Layer-2 network expansion continue to progress, the current NFT sales slump of September 2025 may actually serve as a base for renewed momentum. Rather than signaling weakness, this phase could set the stage for more balanced, sustainable growth heading into the year’s final quarter.
FAQs
1) What caused the NFT sales slump September 2025?
A : The slump was mainly driven by profit-taking after July–August highs, smaller average deal sizes, and fewer active participants. Together, these factors pulled weekly sales volume down to $91.96M — the weakest level since mid-June.
2) Are NFTs dead, or is this a normal cooldown?
A : This looks more like a healthy cooldown than collapse. Nearly 1.27M transactions still took place, showing collectors remain engaged even as average prices and ticket sizes reset lower.
3) Which metrics should I track next?
A : Keep an eye on unique buyers and sellers, average sale values, chain-specific market share, and gas fees. These indicators will provide the clearest signals of whether sentiment is stabilizing or reversing.
4) Did any catalysts support the market over summer?
A : Yes real-world gallery showcases such as Ibiza boosted visibility, while Base climbed to No. 3 chain by 30-day volume, expanding access and sparking fresh activity before September’s reset.